From a Girl to a Woman â€“ Perfume EffectJune 30th, 2011 | Uncategorized |
The power of perfume brand can’t be describes as “super” or “luxury”. I think that brand is neither good nor bad. The question is only itself’s price tragedy. For best-sold brands, the perfumes they launched aimed at different target customers and influenced by fashion trends of different periods exactly have different tastes, but the essence has something in common. Especially quality of the perfume designer or the flavorists has the crucial effect on the brand power. For example, perfumes of Hermes before 2003 are dignified and low-key, but after the famous flavorist Jean-Claude Ellena come, perfumes from Hermes change the style to simplicity. When Chanel is alive, the scents of perfumes are not proud of their gentleness and sexuality. No matter no.5 or no.19 is the symbol of independent women.
Lestee Lauder started her career almost with nothing. The unofficial history recorded that she claimed to be a member of high class in society. With the unique American bluntness, the Lestee Lauder perfumes almost featured as “I am the most beautiful one and worship me quickly.” Dior and Guerlain are the innovative experts. They have a lot of fashion products. Yves Saint Lauder is rebellious; Jean Paul Gaultier is sexy and charming; Armani is popular.
This year, Lancome launched its new fragrance Magnifique. That is heatedly discussed and was brought into focus. It is an adult gift that Lancôme sent to young girls who wish to grow up. They choose Anne Hathaway who is in the transition period from a girl to a woman as their spokesman. That makes it to the point.