Sometimes a casual decision made in a moment can lead to masterpiece, such as the new print ad of the famous watch company Hublot. I should admit the ad is really interesting that it managed to catch me to see what the hell has happened to the man. Well, he turns out to be Bernie Ecclestone, the CEO of Formula One. It is said that he was recently mugged in London by thieves who made off with £200,000 worth of valuables including a Hublot watch that he was wearing at the time. Word is that Bernie resisted and fought back, but sustained some ugly injuries during the attack.
Not without a sense of humour, Ecclestone took a photo of himself and sent it to Hublot’s CEO Jean-Claude Biver the same day with the message, “See what people will do for a Hublot.” Then Ecclestone have decided to make the actual photo the centerpiece of a Hublot print ad. I am not sure the watch that appears on the ad is the exact one that Ecclestone was wearing, but this should be a triumph of dark humour.
The pair thought it would make an amusing if macabre, one-off advert which appeared in the Financial Times and the International Herald Tribune on December 8 and 9 respectively. The ad showed the original photo along with Ecclestone’s pithy caption. And Hublot said the advert will not be repeated.